Warner Music Poland. Building an infinite news feed experience.
Project Management
Cogitech
Warner Music Poland manages copyrights for over one million tracks from 65 thousand artists, including renowned names like Madonna, Björk, and Red Hot Chili Peppers.
In Poland alone, there are more than a dozen premieres each week. Including news and videos, this results in significant information traffic. The previous Warner Music Poland webpage was static, featuring a deeply buried News section. The objective was to transform the website into a dynamic source of information, encouraging more frequent User visits.
Infinite news feed
To provide users with direct access to information and new content every time they return, the landing page was redesigned as a dynamic feed. Posts were categorized into three sections (news, new albums, and videos), each presented as either a small or large thumbnail. Together they create a visually attractive mosaic, which can be expanded infinitely with the 'Load more' button.
An on-hand filtering feature and a built-in search engine with result suggestions and feedback on incorrect queries made all the desired information easily accessible.
Modular construction
To ensure each post is unique and engaging, they are constructed from pre-built modules. These include features such as paragraphs, galleries, videos, highlighted quotes, or lists of songs from an album.
Mobile first thinking
Most news is read on the go, therefore the entire website was designed and implemented to smoothly scale to all devices. The structure of the Homepage grid seamlessly fits these requirements, allowing users to enjoy the latest music news from every place in the world.
