Closer Music. One thousand songs stock library without the hassle.
User Flows
Wireframes
Project Management
Owls Department
Closer Music was developed in response to the increasing demand for licensed access to music content, serving as a bridge between the business world and the music industry. The platform needed to showcase a comprehensive music catalog with an integrated player, featuring hundreds of hours of compositions from artists worldwide.
The goal was to design an MVP capable of converting leads through direct B2B communication, while tackling the technical challenge of building a scalable file-conversion architecture and an efficient system for catalog management.
No dead ends
The platform needed to serve two distinct user groups, customers seeking licensed music and creators offering their work, each with different goals and browsing behaviors. The homepage was designed to guide both audiences to their dedicated sections. Every page followed a no-dead-ends principle, enabling effortless cross-navigation and ensuring users could always move forward toward their goals without friction.
All roads lead to the Catalog
The main business objective was to encourage users to create an account, both for lead generation and to familiarize them with the music catalog, ultimately driving order placements. Access to the full catalog was limited to logged-in users, while visitors could explore public playlists showcasing sample tracks across various genres. This structure guided users naturally toward the Catalog, motivating them to sign in and unlock the platform’s complete functionality.
User flows covered onboarding, adding tracks to the cart, placing orders, and managing account settings, including edits and deletions. Each process was designed for maximum clarity and efficiency, with clear feedback at every step. The website was integrated with Mailchimp to automate user communication across all stages of the customer journey.
To foster user loyalty, a favorites feature was introduced, allowing users to save and organize preferred tracks. This made it easy to revisit and edit playlists when placing future orders.
Browsing through 1000 songs without a hassle
The extensive catalog required robust tools to help users find the right tracks quickly. A powerful search engine with dynamic, tag-based suggestions and a multi-level filtering system enabled precise results. All features were fully optimized for mobile use, allowing users to log in, browse, listen, and place orders seamlessly from any device.
