MG Motors. Generative AI in service of live event experience.
Project Manager
Tomasz Cholewa (Dev)
The launch of the new electric MGS5 EV focused on innovation. The audience, mainly automotive press is experienced and difficult to impress. To extend the technological narrative of the car, we introduced an interactive kiosk powered by Generative AI. Guests could create and share visuals featuring the MGS5 EV, extending the experience beyond the event itself.
Stage One, catch the Attention
A blank input field can feel intimidating, especially for first-time AI users. To avoid this, the standby screen showcased a looping gallery of example generations. These visuals showed what was possible, sparked ideas, and made the system feel accessible before anyone typed a word.
Stage two, Engage
The first interaction began with an initial CTA view. A large input field was designed to capture intent with minimal effort. Since most users struggle to craft detailed prompts, the input was supported with predefined style selections. These added structured visual direction to the prompt, allowing users to refine results without needing prompt-engineering skills.
Lower the Entry Bar
To make starting even easier, interface included a Randomizer. With one click, the system generated a seed and a starter prompt that users could tweak afterwards. The feature subtly demonstrated how prompts and styles interact, helping users move from curiosity straight to iteration.
Encourage exploraion
Regenerate and Edit options were introduced to support exploration. Regenerate kept the same prompt but changed the seed, producing new variations. Edit allowed users to refine their prompt while maintaining consistency. These tools offered control and encouraged users to keep experimenting.
Final stage, take it with you, or share
A QR code showen on each generated image encouraged user to scan and download the image straight to its smartphone. 9x16 aspect ratio fits perfectly as the wall paper, isn’t it. Beside that a user could enter any email address to send to own inbox or share the generative effect with her friends.
