Wojciech Barczuk
Shoplo
After 5 years of continuous party and company growth, the Shameless Team decided to expand the Online store and refresh the brand, which has minimalism imprinted in its DNA.
Instead, the brand’s cleanup started with simplifying the logo, designing new labels and packaging. It had to communicate the brand's basic style and maintain elegance at the same time. In short, the brief was to make the packaging fit the Dior outlook. The rebranding was completed with the photo session, to attract media attention, announce the upcoming change and bring back to life the naughty story of the brand.
New content guidelines were implemented, along with a newly designed layouts to ensure harmonised communication across all brand channels, including the website, Facebook, and Instagram profiles.
The new online store underwent a complete overhaul, transitioning to the Shoplo platform. The purchasing process was streamlined, and the store's appearance was based on a template, with extensive work on refining the CSS to meet stringent requirements.
Never enough of precious content, especially for a brand that owes its success to Instagram. An additional off-the-wall photos featuring products from the brand's new collection were made to boost the Instagram channel.
Go drag it, it's a slider
