Warner Music Poland. Building an infinite news feed experience.
Project Management
Cogitech
Warner Music Poland is a part of Warner Music Group, which manages copyrights for over one million tracks from 65 thousand artists, including renowned names like Madonna, Björk, and Red Hot Chili Peppers.
In Poland alone, there are more than a dozen premieres each week. Including news and videos, this results in significant information traffic. The previous Warner Music Poland webpage was static, featuring an old-fashioned design and a deeply buried News section. The objective was to transform the website into a dynamic source of information, encouraging more frequent User visits.
Infinite news feed
The landing page was redesign as a dynamic Feed structure. This architectural change provided users with direct access to information and new content every time they come back. Posts have been categorised into three sections (news, new albums, and videos), each can be presented as either a small or large thumbnail. They create a visually attractive mosaic, which can be expanded infinitely with the 'Load more' button.
All the desired information is easily accessible, thanks to filtering and a search engine, that suggests results and responds to incorrect queries.
Modular construction
To ensure each post is unique and engaging, they are constructed from pre-built modules. These include features such as paragraphs, galleries, videos, highlighted quotes, or lists of songs from an album.
Mobile first thinking
Most news is read on the go. The entire website was designed and implemented to smoothly scale to all devices. The structure of the Homepage grid seamlessly fits these requirements, allowing users to enjoy the latest music news from every place in the world.
Deeper integration with AWS Cloud allowed batch upload of large packages of music files with information tags attached. The entire process was designed to simplify the Admin task, taking into account batch file conversion.
Mobile first thinking
Most news is read on the go. The entire website was designed and implemented to smoothly scale to all devices. The structure of the Homepage grid seamlessly fits these requirements, allowing users to enjoy the latest music news from every place in the world.
Modular construction
To ensure each post is unique and engaging, they are constructed from pre-built modules. These include features such as paragraphs, galleries, videos, highlighted quotes, or lists of songs from an album.
